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| REMIX Magazine (U.S.) Summer 2012 Ethan Hawke cover styled by: Emily Barnes. |
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Creating what he calls 'the classics of tomorrow' with seamless, post-modern lines, which unfold, fold, and deconstruct to reconstruct new forms of geometrical shapes, Rad Hourani is celebrating the fifth anniversary of his vision.
The first luxe label to transcend the idea of unisex by presenting a singular point-of-view which can be applied to all aspects of our lives, not only defies self-imposed limitations, but has come to confront the 24-hour cycle in which brands have become wasteful, and season-obsessed. The sense of mutation and state of constant flux created by Houreani's idea of a world that we could live and shape by ourselves,' can be traced to the creases of his first collection presented in Paris in 2007, following through to New York in 2009.
Since then two collections with one concept have been birthed. While continuing to communicate a global image that crosses all boundaries of artistic disciplines, as it does of gender, race, seasons, stereotypes, rules, religion, and age with the name sake line, Rad Hourani; functioning as a laboratory, experimenting with new shapes, and fabrics, the RAD by Rad Hourani collection concentrates on styles, and silhouettes of the same signature looks offered in different materials, and a more casual transformable fit.
The anti-conformist language that we have come to call Rad Hourani goes beyond seasons, garments, trends, and engenders a contemporary model of a sustainable production cycle with season-less collections, which are instead referred to by numbers. Working as a self-educated and self-motivated artistic creator who is aware of the mutation of the world around him, Hourani shares his idea of timeless style, translated through his videos, photography, graphic work, and continued artistic collaborations. Transcending a certain convention found in fashion, Hourani unveils the veracities in the values of freedom.


